Branding & Marketing

Empowering overseas firms to thrive in China's market.

Branding and Positioning

  • Developing brand identity, including logo design, brand messaging, and visual elements.

  • Crafting brand positioning strategies to differentiate clients' brands and create a unique value proposition in the market.

Digital Marketing

  • Creating digital marketing campaigns across various channels, including search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing.

  • Managing clients' online presence through website optimization, search engine optimization (SEO), and online advertising.

Social Media Management

  • Managing clients' social media accounts on popular platforms such as WeChat, Weibo, Douyin (TikTok), and Baidu.

  • Developing social media content, engaging with followers, and monitoring social media performance metrics.

Influencer Marketing

  • Identifying and partnering with key opinion leaders (KOLs) and influencers to promote clients' products or services.

  • Negotiating influencer partnerships, developing content collaborations, and tracking campaign performance.

Public Relations (PR)

  • Developing PR strategies and messaging to enhance clients' brand reputation and manage public perception.

  • Securing media coverage in relevant publications, online platforms, and broadcast channels.

Event Marketing

  • Planning and executing events, product launches, and promotional activities to engage target audiences and generate buzz.

  • Managing event logistics, venue selection, invitations, and onsite coordination.

Market Entry Strategy

  • Assisting foreign companies with market entry into China, including market research, competitor analysis, and localization strategies.

  • Advising on distribution channels, partnerships, and regulatory compliance for successful market penetration.

Creative Services

  • Providing creative services such as graphic design, video production, and copywriting for marketing materials and campaigns.

  • Developing multimedia content to support clients' marketing initiatives across various channels.

Data Analytics and Performance Tracking

  • Utilizing data analytics tools and platforms to measure campaign effectiveness, track key performance indicators (KPIs), and optimize marketing strategies.

  • Providing regular reports and insights to clients to inform decision-making and drive continuous improvement.

Service that works
FOR YOU.
We need to hear
YOUR VOICE.