Developing brand identity, including logo design, brand messaging, and visual elements.
Crafting brand positioning strategies to differentiate clients' brands and create a unique value proposition in the market.
Branding & Marketing
Empowering overseas firms to thrive in China's market.
Branding and Positioning
Digital Marketing
Creating digital marketing campaigns across various channels, including search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing.
Managing clients' online presence through website optimization, search engine optimization (SEO), and online advertising.
Social Media Management
Managing clients' social media accounts on popular platforms such as WeChat, Weibo, Douyin (TikTok), and Baidu.
Developing social media content, engaging with followers, and monitoring social media performance metrics.
Influencer Marketing
Identifying and partnering with key opinion leaders (KOLs) and influencers to promote clients' products or services.
Negotiating influencer partnerships, developing content collaborations, and tracking campaign performance.
Public Relations (PR)
Developing PR strategies and messaging to enhance clients' brand reputation and manage public perception.
Securing media coverage in relevant publications, online platforms, and broadcast channels.
Event Marketing
Planning and executing events, product launches, and promotional activities to engage target audiences and generate buzz.
Managing event logistics, venue selection, invitations, and onsite coordination.
Market Entry Strategy
Assisting foreign companies with market entry into China, including market research, competitor analysis, and localization strategies.
Advising on distribution channels, partnerships, and regulatory compliance for successful market penetration.
Creative Services
Providing creative services such as graphic design, video production, and copywriting for marketing materials and campaigns.
Developing multimedia content to support clients' marketing initiatives across various channels.
Data Analytics and Performance Tracking
Utilizing data analytics tools and platforms to measure campaign effectiveness, track key performance indicators (KPIs), and optimize marketing strategies.
Providing regular reports and insights to clients to inform decision-making and drive continuous improvement.